Because steel is the most recycled material in the world and almost all hazardous waste once generated by the steel industry is now being recycled for beneficial use. More steel is recycled annually than all other materials, including aluminum, glass, and paper combined.

Additionally, stainless steel is an extremely durable material and needs the smallest amount of maintenance (a quick and gentle wash in soap and water). This is important for jewelry that is worn every day and will last for years to come.